Chairman and co founder promoter. MSc (Hons) in Mathematics from BITS, Pilani. Tilak has about 35 years of social and marketing research experience in India, Bangladesh, Sri Lanka and other countries such as the Maldives, Indonesia, Singapore, Malaysia, and the Philippines. He was a director on the board (and stakeholder) of Mode / TNS Mode / TNS India (1986 - 2008), and the de facto Managing Director of MRC-MODE Bangladesh (1996 – 2002) and TNS Lanka (2004 – 2008). He was the co founder promoter of GfK ME, Dubai and Saudi Arabia (in 2008), and was its Chairman, till August 2012. He is the co founder promoter, and Chairman and Senior Partner of Median Consultants, Dubai.
Tilak has had as clients virtually all MNC companies in the commercial sector, and a wide range of international multi and bi lateral donor and development agencies and Government departments in the social development sector.
His papers (co authored) have been published / presented in many Indian and international fora. He was instrumental for the phenomenal growth of the Social Research Unit of TNS India, and the dramatic turnaround of TNS Lanka during 2004 – 2008 (including the setting up of a social research unit that was a major contributor to this growth), apart from engineering the growth of various SBUs of TNS India e.g. Mumbai.
Has been visiting faculty at the Institute of Mass Communication, Delhi; Lady Irwin College, Delhi; Administrative Staff College of India, Hyderabad; Mudra Institute of Communications (MICA), Ahmedabad; Delhi School of Communication, Delhi; Wigan & Leigh College, Delhi; Lal Bahadur Shastri National Academy of Administration, Mussoorie