Our Expert

Shobha Prasad
Expertise In:
  • Market research for South East Asia
  • Advertising
  • Film production

  • Shobha Prasad has over two decades in research and advertising and is a Founder-Director of Drshti, a consulting and marketing research agency based out of Mumbai, India. Her experience set includes not just research across India and South East Asia, but also advertising and a brief brush with film and production. She is a frequent speaker and multiple award winner for her white papers presented at ESOMAR (European Society for Marketing and Research) ┬áConferences including the prestigious Peter Cooper Award for Qualitative Excellence. She sees herself as an observer of societies, is fascinated with people and the unique model each one follows to tackle the daily madness that we call life.